Eenadu is broadsheet Telugu language regional daily newspaper in Andhra Pradesh state. Eenadu (ఈనాడు) is Telugu language word which means Today.
It has daily circulation of 17,01,145 and is the largest circulating Telugu newspaper in Andhra Pradesh. It has readership base of 53,80,000 (IRS 2013). Eenadu is viewed as independent newspaper in Andhra Pradesh and it has strong following among readers.
Information About Eenadu Telugu ePaper
|Editions||Hyderabad, Rajamundry, Karimnagar, Guntur, Adilabad, Vishakapatnam, Vijayawada, Tirupati, Anantapur, Suryapet, Nellur, Srikakulam, Kurnool, Warangal, Kadapa, Mahaboobnagar, Chennai, Bangalore, Mumbai, New Delhi, Pune|
Eenadu has interesting history. It was founded in 1974 by Ramoji Rao in Vishakhapatnam as weekly newspaper. It has initial circulation of 4000 copies. In initial days because of its non-popularity, it was hand composed by its staff and printed using second hand printing press. But its founder and team was devoted and they never lost faith in their ability and mission. Finally it started getting traction and after first year of struggle, it started printing daily.
Second edition was launched in Hyderabad in 1975. To promote against established newspaper and gain consumers, Eenadu newspaper was distributed freely for a period of one week. This markerting strategy worked and consumers started adopting it. Within 3 years of launch in Hyderabad, it surpassed Andhra Prabha (leading newspaper of that time). Later it launched district editions focussed on local news for all 23 districts of Andhra Pradesh. This made it dominant and prominent newspaper of Andhra Pradesh. Its popularity led to closure of many local newspapers and two leading state newspapers (Andhra Patrika and Udayam) as they could not operate against it.Eenadu's success enabled parent company to diversify into other businesses like chitfund, foods, film production, film distribution and television channels. Ramoji group operates Telugu TV channel ETV and runs a film city.